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THE ADVISORY
Independent advice, shaped around how you actually drink.
Some clients want the detail; others want a clear recommendation. Whether the question is one bottle or a cellar built over decades, I start with what you enjoy, what you already own and what you're trying to achieve. Recommendations are independent, shaped around you and given with as much or as little detail as you want.
Cellar building
Cellar building.
From a first case to a long-term collection, I'll help build a cellar that reflects your taste, your ambitions and your budget.
There is no universal list of wines that every cellar ought to contain. A good collection should reflect what you enjoy, the occasions you're buying for and how long you're prepared to wait. We’ll start with your tastes, budget and existing collection, then build a plan balancing bottles to enjoy now with wines worth laying down.
Recommendations are independent and not limited to The Cellar. Where the right wine is available elsewhere, I’ll say so and help you source it through trusted merchants. The relationship can be as simple as advice on one purchase or develop into an ongoing plan for your cellar.
Cellars for the next generation
I also build cellars for children and godchildren - something I first did for my own godson - selecting bottles with the longevity to reach future milestones and creating a simple plan for adding to the collection over time. It may begin with a birth year, but the aim is to create something they can eventually enjoy, share and make their own.
Cellar audit
Cellar audit.
Understand what you already own, what is ready to drink, what deserves more time and where the opportunities lie.
A cellar audit is a practical review of your existing collection. I’ll look at what you own, how the wines are developing and whether the cellar still reflects the way you drink today.
That might mean identifying bottles that should be opened soon, highlighting wines worth leaving for longer, finding overlooked cases or recognising where the collection has become too heavily weighted towards a particular region, producer or style.
Starting with an inventory, merchant statement or cellar visit, you'll receive a prioritised plan for what to drink, what to keep and - if anything - what to buy next.
Corporate
Corporate & hospitality.
Tailored gifting, client entertainment and workplace wine programs, curated with the same care I apply to every private collection.
Wine works well in business when it feels chosen for the recipient or occasion, rather than taken from a standard gifting list. I can help with individual client gifts, seasonal campaigns, dinners and events, or an ongoing workplace or institutional wine program. I also work with restaurants, bars and hospitality groups to create or refine wine lists for a single venue or across multiple sites, balancing quality, identity, food pairing, value and commercial practicality.
Each brief begins with the people, place, occasion and budget rather than a predetermined list of bottles. The service can be as straightforward as finding one memorable wine or as involved as building a year-round program or complete wine list. Advice can include bottle selection, provenance, presentation, pricing, food pairing, sourcing and delivery.
For hosted tastings, dinners and other wine-led occasions, the experience itself can then be developed through The Table.
How it works
How The Advisory works.
Every engagement begins with a conversation. I’ll ask what you already enjoy, what you hope to achieve and how much support would be useful. From there, I’ll suggest a clear scope of work and agree the fee before anything begins.
There is no minimum level of knowledge or collection size. You might be considering your first serious case, reorganising a long-established cellar, planning a new collection or looking for independent guidance on a significant purchase.
A one-off consultation is £250, with more detailed cellar audits and building plans starting from £500. Ongoing advisory relationships start from £1,500 per year, while larger collections, corporate work and more complex projects are quoted individually.
The initial conversation is always complimentary.
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