I founded The Tseu Collective with a simple belief: that wine should be easy to understand, enjoyable to choose and, above all, something that brings people together.

My own journey into wine wasn't a conventional one. After completing a Master's in Biochemistry at the University of Oxford, I spent more than five years in strategy consulting helping organisations solve complex problems and make better decisions. That way of thinking has stayed with me, and I now bring the same analytical, practical approach to helping people make confident decisions about wine.

Over the past few years, I've had the privilege of advising private collectors, Oxford colleges and businesses on everything from choosing a bottle for dinner to building significant cellars, corporate gifting and bespoke events. I’ve continued to build my knowledge of wine through the WSET Diploma, specialist programs such as The Champagne Academy and, most importantly, time spent learning directly from winemakers, growers and producers.

The Tseu Collective is where everything I’ve learnt and experienced comes together, bringing knowledge, judgement and a genuine enjoyment of sharing good wine with others.